The "Referrers By Keyword" report shows which Keywords have been used on common Referring Search Engines and resulted in a referral to your Web site. This report can be viewed by day, week, month and range. Zoomed views are available for any range over a day. Referrals are counted once per session.
All Date Ranges
All date ranges show the Search Engine Keywords reports.
Search Engine Keywords shows the Search Engine, the Total for Period, Average for Period and % of Total. Keywords are divided by Referring Search Engine.
- Search Engine column shows the Keywords divided by Referring Search Engine.
- Total for Period is the total number of times the Keyword was used in the time period.
- Average for Period is the average number of times that the specific Keyword has been used each day over the period being viewed. It is calculated by dividing the total number of times the Keyword has been used in the time period by the total number of days in the time period.
- % of Total is the portion of total Keywords from the Referring Search Engine that the specific Keyword represents. It is calculated by dividing the Total for Period of the specific Keyword by the total for the specific Referring Search Engine.
Weekly, Monthly and Ranges over a day
Only reports for a week, month or range of more than a day have zoomed views. The zoomed view shows the Item History graphically and in a table.
The Item History graph shows the daily total number of times the Keywords was used for each day in the time period.
The Item History table shows the daily total number of times the Keyword was used for each day in the time period. It also shows the daily average number of times the Keyword was used, which is calculated by dividing the total number of times the Keyword was used in the period by the number of days in the period. The total number of times the Keywords was used is also displayed.
